The Physics of Startups
Most 0-to-1 and product-market fit advice is a pile of things that worked for someone, once. This show is built on causal relationships, not tactics.
Rob Snyder has helped 50+ startups go from $0 to $1M ARR. He's the creator of the PULL framework and author of "The Power of PULL" which explains why customers buy and why some startups scale and others stall.
For VC-backed and bootstrapping founders who are tired of advice that sounds smart but doesn't work.
More about Rob: https://www.robsnyder.org
The Physics of Startups
Latest Episodes
Choosing your ideal customer: Is buying optional?
There's a bug in a founder's brain (or at least mine) that likes to fantasize about all the benefits for customer (alleviating pain points, delivering value, helping differentiate, ...), while ignoring the more important question: <...
How to run customer discovery (aka: surfacing PULL fast)
Customer discovery can be very intimidating. What do I ask? How do I build a connection? How do I improvise? We're digging into how Rob thinks about discovery, common mistakes, and ways that Rob uses to uncover real customer PULL th...
The Product-Market Fit Map (where should you focus?)
Every founder has a million different things they could be doing, but where should they focus? What will actually move the needle and unlock their business to take off?In this episode, we get an inside view on ...
When to make your first sales hire?
There's a lot going on with a first sales hire - When? Who? What to hire them for?It's a question that Rob sees from a few angles, often taking the form of: "I can't sell my product but I think someone with sales experience can" or "My s...
No more PULL Hypotheses! (introducing the PULL Anecdote)
Sorry, folks. The PULL Hypothesis is out. Rob observed that founders and teams were holding too tightly onto the PULL Hypothesis and too tempted by abstractions, which prevented them from understanding and serving customer demand. B...
